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2019 Tmall Suitcase Industry Trend Report

September 05, 2019

At the Tmall Super Category Day Bag Show, the First Financial Business Data Center (CBNData) and Tmall Super Category Day released the "2019 Tmall Suitcase Industry Trend Report", based on CBNData consumption big data, revealing online travel The four major trends in box consumption.

1 Travel luggage, as a high-related product of travel, is benefiting from the promotion of national travel consumption, and the consumption scale of Tmall suitcase industry continues to expand;

2 Women contribute more than 60% of consumption, consumer spending in first- and second-tier cities accounts for about 60%, and consumption growth in third-tier cities and below is higher;

3 The travel scene is more and more abundant, and the consumption of suitcases of 26 inches, 28 inches and below and 20 inches or less has increased, which has met more travel needs;

4 IP, joint name and other cross-border cooperation trends entered the suitcase industry, the growth rate of joint suitcase product consumption is significantly higher than the overall Tmall luggage industry. After 80, I love Hello Kitty. After 90, I like Marvel, Disney, and Kumamoto.

5 Black, silver and rose gold rank among the three popular color lines of Tmall luggage industry consumption, and the consumption of green, yellow and navy is faster.

6 In the past three years, the proportion of consumption of smart luggage products and the penetration rate of people have been continuously improved. The functions of smart weighing, intelligent unlocking and smart follow are popular.



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